Backup first
Your data is saved before any erasing.

Is your phone slow, freezing, or showing system errors? To format your phone without losing what matters, Help Cell saves your data first and leaves the device like new, at Floripa Shopping.
Formatting your phone means erasing everything on it and reinstalling the factory system, whether it is Android or the iOS on an iPhone. It fixes slowness, freezing and system errors that simple cleaning did not fix. Because the process erases photos, contacts and messages, Help Cell makes a backup first, restores the device and helps you put everything back. The time and the price are agreed on WhatsApp.
Formatting means bringing the phone back to the state it was in when it came out of the box: no apps, no accounts and no files. People who say “reset your phone” or “restore” are usually talking about the same thing, and the result is a clean system, without the clutter that builds up with use.
Formatting does not fix broken parts. It fixes software problems. If the screen cracked or the battery swelled, formatting will not help, and the assessment is exactly what tells one case from the other.
In practice, the three names get mixed up, but each one means something a little different. A reset is the full erase done from the phone's own settings menu. Formatting is usually the same process done more carefully, sometimes with the phone connected to a computer. Restoring means reinstalling the system and then bringing your data back from the backup.
A phone slows down from build-up: apps running in the background, temporary files, updates piled up and a memory full of photos and videos. On many devices, erasing everything and starting from zero gives back much of the speed. When the phone is still slow after that, the cause is often physical, such as a worn-out battery or a faulty memory chip.
On an iPhone the system is iOS, and the account that protects the device is the Apple ID. On Android, the account is the Google one. On both, formatting only ends well if you know the email and password for that account, because the phone asks for the account again when it is turned on for the first time. Help Cell repairs phones of all brands, but does not unlock accounts or devices.
If you recognize any of these six signs, formatting is usually the next step.
Four steps, from your first message until the phone is back in your hands, working like new.
Tell us the model and what the phone is doing. That way Help Cell can check whether formatting is the right fix.
Before erasing, the backup keeps photos, contacts and messages. We agree on what goes into it.
The technician reinstalls the factory system and tests the phone to check whether the slowness is gone.
You check the phone, sign in to your accounts again and get the 90-day warranty on the service.
What you get in the service price and what is left out.
The price of formatting depends on the model, the amount of data and the state of the system. Help Cell does not publish one fixed price: send the model and the problem on WhatsApp and the reply comes with the price for your case.
| Factor | How it affects the price | Example |
|---|---|---|
| Amount of data | More photos and videos mean more time for the backup. | Phone with almost full storage. |
| Phone system | iPhone and Android follow different restore paths. | iOS with an Apple ID and Android with a Google account. |
| State of the system | An error that blocks the reinstall makes the job longer. | Phone stuck on the brand logo when turned on. |
| Physical defect too | A faulty part may need another repair besides formatting. | A worn-out battery that also makes the phone shut off. |
| Urgent request | Doing it the same day depends on the workbench schedule. | Customer who needs the phone before a trip. |
Most regrets after formatting come from small things that were left behind. These are the points that catch people by surprise.
Erased is erased. Photos that existed only on the phone do not come back by magic, and the phone's own backup does not always keep everything. Check what was saved before you press the button.
After the reset, the iPhone asks for the Apple ID and Android asks for the Google account used before. Without the password, the phone gets stuck on the activation screen, and no one can get past it for you.
Messages only come back if the app's backup was made and you have access to the number. Check the date of the app's last backup before formatting.
If the phone keeps freezing after the reset, the defect is usually in a part or on the board. In that case, formatting only showed where the problem was.
Apple ID or Google account, screen password and banking passwords. Without them, getting back to using the phone takes longer.
Photos, videos, files and notes that are not in the cloud must go into the backup. Ask Help Cell how to include everything.
Apps that generate access codes, like your bank's authentication app, may ask you to register again after formatting. See how to move them before erasing.
The SIM card helps you receive codes by text message, and the charger keeps the phone from turning off in the middle of the process.
A quick overview to help you choose the right path for your case.
| Criteria | Reset from the menu | Formatting at Help Cell | Software update |
|---|---|---|---|
| What it does | Erases everything from the phone itself | Makes a backup, erases and reinstalls the system | Installs a new version without erasing data |
| Data | Erased, with no help to save it | Saved before and returned after | Stays on the phone |
| When it fits | Phone that still turns on and responds | Errors, freezing and a phone that does not finish the reset | Phone working, just out of date |
| Risk | Losing files that were not saved | Lower, with the backup checked | Low, but depends on battery and space |
| Part repair | Does not fix it | Does not fix it, but shows if there is a physical defect | Does not fix it |
Since 2007 in Florianópolis, at Floripa Shopping since 2012.
Your data is saved before any erasing.
Help Cell's own technicians handle your phone. Nothing is outsourced.
iPhone, Samsung, Motorola, Xiaomi and others.
If the problem is physical, the assessment shows it before anything is erased.
Technicians who have seen every kind of freezing.
If the cable does not fit either, the cleaning is a courtesy.
Our store is inside Floripa Shopping. If you prefer, we can pick up your phone at your home.
Pick-up and delivery in Greater Florianópolis for any service, with a fee.
Chat on WhatsAppReal reviews from people who had their phone repaired at Help Cell, straight from Google.
I love this store, and Matheus's service definitely makes all the difference. He deserves the best rating possible! I recommend the store with my eyes closed and I will happily buy here again. Score: 10000.
Matheus looked after me very well! He was super attentive and managed to help me with my phone, which had dirt in the charging port. He fixed it quickly and explained everything clearly. Excellent service!
Efficient service on WhatsApp from Mykael and in the store from Josué. Excellent service! I took my phone in to replace the charging connector, but the technician checked it and, after a cleaning, found that the replacement was not necessary. The store did not charge for the cleaning either. Transparent, honest service and quality work. I recommend Help Cell!
Bruno CamargoGoogle review, Aug 2026The price depends on the model, the amount of data and the state of the system. Send the model and the problem on WhatsApp +55 48 99110-7381 and Help Cell replies with the price.
Formatting erases everything on the phone, so the backup comes first. With it checked, photos, contacts and messages come back afterward. Read more in Will I lose my data when repairing my phone?.
It depends on the amount of data in the backup and on the model. Over WhatsApp, Help Cell tells you the time for your case before starting.
It fixes it when the freezing comes from software, such as files that piled up and system errors. If the phone keeps freezing after that, the defect is usually a part. In that case, the assessment shows the right repair.
You can erase the phone, but afterward it asks for the Apple ID or Google account used before. Help Cell does not unlock accounts or devices, so the password for that account is essential.
Yes. Help Cell's 90-day warranty covers the service against defects. It does not cover new problems caused by apps installed later or by misuse.
No. An update installs a new version and keeps your data. Formatting erases everything and starts from zero. See how the iPhone software update works, and the update for other devices.
Yes. The pick-up and delivery service covers Greater Florianópolis, for any service, with a fee.
If formatting was not all your phone needed, see the services most requested along with it.
Save photos, contacts and messages before any repair.
View serviceCable that does not fit well: see charging port cleaning, as a courtesy.
View serviceNew system without erasing anything. See the iPhone software update.
View serviceProtect the screen of your restored phone.
View servicePhotos and files from a phone that stopped working.
View serviceHelp Cell picks up and returns the phone in Greater Florianópolis.
View serviceSupport guides on slow phones and data
Send the model and what the phone is doing and get the price. Prefer to call? Ring +55 48 3238-7381. Or go to the contact page to chat with the store on WhatsApp.
Request my phone formatting